Tomorrow Chris Shumaker from Publicis is coming to speak to my advertising class. Shumaker
graduated from Virginia Tech in 1982 with a degree in marketing. Shumaker started
his career in account management working for several agencies in Richmond,
Virginia. Shumaker was able to learn about an agency’s perspective of
marketing. He then became the head of a marketing communications department for
Hamilton Beach. This position taught him how to understand the client’s side.
Shumaker also founded his own consulting practice helping advertisers find the
right agency partner. Shumaker has a wide range of career experiences over his
25 years in the industry, which has really helped him differentiate himself.
Shumaker
joined Publicis in 2007. He is the Chief Marketing Officer and is responsible
for marketing the Publicis Worldwide brand through business development and
public relations. Publicis is
a French multinational advertising and public relations company. Publicis provides creative advertising services as well
as campaign planning and other marketing services. Publicis is an expert in with
many different types of media, from print to digital. It is one of the world's
three largest advertising holding companies and had 200 offices around the
world.
Publicis has a wonderful reputation and is acknowledged
for having some top notch clients such as BMW, The
Coca-Cola Company, Terminix, and Procter & Gamble.
Because Publicis is such a huge global company, the possibilities are almost
limitless. They have endless resources and a lot of man-power. But sometimes
size can be a challenge. Publicis has to make sure they don’t let their clients
feel unimportant. They have to continue to stay connected with their clients.
Question:
What are the differences between clients that are located in the U.S.A. and
ones that are located abroad? Has it been hard to adapt to the different type
of clientele?
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