"Eat Mor Chikin"

Chick-Fil-A is a fast food restaurant that is headquartered in Atlanta and is known for their chicken sandwiches and waffle fries. Chick-Fil-A's renegade cows are also a focal point of their brand and have become their most famous advertising campaign yet. Just about everyone is familiar with the Chick-Fil-A cows; they have been entertaining customers for more than 17 years. From their slopping handwriting to their misspelled words, these cows have been involved with almost every ad Chick-Fil-A has produced and become a fully integrated marketing program. The Chick-Fil-A cows campaign was designed to try and convert beef eaters into chicken fans, thus having the cows advertise the slogan "Eat Mor Chicken." The Chick-Fil-A cows and the "Eat Mor Chickin" campaign has had so much success over the years and won numerous awards. I think this campaign is really creative and funny, it is something that is hard to forget about. This article quotes Chick-Fil-A's senior vice president of marketing about the success of the cows:

"This campaign has been more successful than we ever imagined it could be," said Steve Robinson, Chick-Fil-A's senior vice president of marketing. "The Cows started as part of our advertising campaign, and now they have become part of our passion and our brand."


One if the most popular methods of advertising the Chick-Fil-A cows "Eat Mor Chickin" campaign is use of billboards. Chick-Fil-A wanted to keep their advertising simple and inexpensive. Chick-fil-A’s billboards are three-dimensional and depict black-and-white cows climbing on each other to put up signs saying “Eat Mor Chikin.” Some might consider the use of billboards to be out dated or ineffective, which in some cases I believe is true. But Chick-Fil-A's billboards have continued to be successful because they are straight to the point, memorable, and funny. Their cow and “Eat Mor Chikin" campaign is depicted well on billboards because it is easy to read and understand so that drivers who are passing by will understand them. The cows are humerus and are sure to make people laugh, which will help them remember the Chick Fil-A brand.

People know the cow is for Chick-fil-A. This is a great example of how advertising can become part of a brand. These clever roadside billboards are a great and inexpensive use of advertising that further help spread the Chick-Fil-A brand name.